THE BIG PICTURE
YOUR PERFORMANCE, IN ONE PLACE
Make the numbers count.
From being seen to getting in touch. Follow what brings your business forward.
DATA HEALTH
Your connections
Google reports may lag. Date boundaries follow each source’s reporting time zone.
UNDERSTAND YOUR AUDIENCE
Where your traffic comes from
ACQUISITION MIX
Traffic by origin
Share of reported sessions. Organic, paid advertising, referrals and direct traffic stay separate. Select a legend item to explore it.
ACTIONS BY ORIGIN
Which sources drive key events?
Share of configured GA4 key events by session channel. These actions are separate from verified website leads.
VOLUME & QUALITY
Channel performance
This measures event frequency, not the percentage of sessions that converted. A session can trigger more than one key event.
BEYOND THE VISIT
Audience & engagement
HOW PEOPLE VISIT
Device mix
Share of reported sessions by device. Select a device in the legend to inspect its share.
WHERE PEOPLE VISIT FROM
Top countries
Top 8 countries by sessions. Full country report is available in the table below.
FROM EXPOSURE TO ACTION
Search & advertising efficiency
Search Console and Ads have separate attribution, coverage and reporting dates. These ratios do not represent verified website leads.
PUT YOUR AD BUDGET TO WORK
Google Ads deep dive
BUDGET ALLOCATION
Spend by device
Google Ads devices, separate from GA4 device attribution. Values in EUR.
CAMPAIGN COMPARISON
Where the spend goes
Top 8 campaigns by spend for the selected campaign filter.
LOOK A LITTLE CLOSER